Terms of Use

Last updated: 3 July 2026

The short version: this website is general information, not advice. Consultancy advice comes with an engagement, in writing, with both our names on it.

Who runs this site

startlingideas.com is operated by Startling Ltd ("Startling", "I"), registered in England and Wales, company number 12095674, VAT 327 3732 03. Contact: [email protected] or 0333 366 0170. By using this site you accept these terms; if you don't accept them, don't use the site.

Not advice (the disclaimer)

Everything on this site is general information about what I do and how I think. It is not consultancy, analysis, legal, financial or any other kind of professional advice, and it isn't tailored to your situation. No consultant-client relationship exists between us until we have both agreed an engagement in writing. Decisions you make on the strength of website content alone are your own.

Accuracy

I try to keep the site accurate and current, but I make no promises that any of it is complete, correct or up to date at the moment you read it, and I may change or remove content at any time without notice.

Intellectual property

The content of this site (text, design, photography credits noted in the footer, and the Startling name and logo) belongs to Startling Ltd or its licensors. Client names and logos shown on this site belong to their respective owners and appear as a factual record of past and present work; nothing here grants you a licence to use any of them.

Acceptable use

Don't attempt to break, overload, scrape at abusive volume, or misuse this site or its contact form. The form is for genuine enquiries; automated spam is filtered and discarded.

Third-party links

Where this site links elsewhere, those sites are their owners' responsibility, not mine, and a link is not an endorsement.

Liability

To the fullest extent the law allows, Startling Ltd is not liable for loss or damage arising from your use of, or reliance on, this website. Nothing in these terms excludes or limits liability that cannot lawfully be excluded or limited, including liability for fraud or for death or personal injury caused by negligence.

Law

These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction over any dispute about them.